Data Protection as a Business Asset – Turning Compliance into Competitive Advantage

Background & Rationale: 

With the increasing adoption of digital services across Africa, data has become one of the most valuable business assets. Organizations collect, process, and store vast amounts of personal data, making data protection a critical concern. Traditionally, compliance with data protection regulations has been viewed as a legal obligation and operational burden. However, forward-thinking businesses recognize that strong data protection policies can provide a competitive advantage, fostering consumer trust, enhancing brand reputation, and opening opportunities for global expansion.

This panel will explore how African businesses can leverage data protection as a strategic business asset, using it to drive customer loyalty, innovation, and regulatory leadership. The session will feature case studies of African companies that have successfully embedded privacy into their business models and benefited from it. The discussion will highlight key strategies, regulatory considerations, and practical insights into making privacy a business enabler rather than a compliance challenge.